HighLow – Broker Review and Trader Feedback

HighLow is a binary options trading platform that is owned by an Australian based company called HighLow Markets Ltd. Their head office is situated at Lvl14, Macquarie House, 167 Macquare Street. Sydney, Australia. HighLow is a regulated broker by the ASIC and operate with the AFSL license number 364264. Their London office is located at HighLow Markets Ltd, Milton Gate, 60 Chiswell Street, London. It should be noted that the address of HighLow’s offices are of actual physical offices and not virtual offices like those maintained by many of the offshore binary brokers in the industry.

Since it began operations in 2013, HighLow has been steadily growing. Its growth can be attributed to the confidence that traders feel when transacting with this broker. First of all, the broker is regulated by a prestigious regulatory agency. It operates in a transparent manner and not in a cloak and dagger way, like many of the brokers that are based in tax havens like the Caribbean. In addition, it is noteworthy that HighLow does not maintain a call center. The implication of this is the fact that HighLow’s clients can rest assured that they will not be harassed by any sales representatives trying to get them to deposit more money.

Regulated Broker: The broker is a legitimate broker that is regulated by the Australian Securities and Investments Commission.

Guaranteed no harassment from sales representatives: HighLow does not have a call center and assures its clients will not be pestered with calls from sales representatives trying to persuade traders to deposit more money into their trading accounts.

High Returns on Investments: The returns offered by HighLow are the highest in the industry. The maximum return reaches up to 200%.

Obligation Free Demo Account: Access to the demo account does not require any registration. To access the demo account, simply click on the “Quick Demon” button located at the top of the homepage.

No Live Chat Support: Unfortunately, no live chat support is available at HighLow. The broker has only provided support through email or the telephone.

Apart from offering their clients a safe and secure environment for trading binaries, HighLow has also offered them trading conditions which are very conducive as well. For example, the returns in investment offered by the broker are one of the highest that we have come across for classic Call/Put binaries. Their minimum return is 180% whereas the maximum return is 200%.

As for the underlying assets that are available for trading as HighLow, the broker does not have a list which is as extensive as most brokers in the industry. Their coverage currently only covers up to 43 different types of assets comprising of currency pairs, commodities such as crude oil and major market indices. Nevertheless, this is not the defining feature of HighLow as there are other features which make this broker stand out as a broker that is worthwhile to trade with.

The trading platform adopted by HighLow is powered by the lesser known white labeled Markets Pulse platform. Aesthetically pleasing, the HighLow platform allows you to trade with different types of option contracts namely classic High/Low or Call/Put options, Turbo options, Turbo Spread options and High/Low Spreads. These different types of option contracts are actually variations of the classic call/put option. For spread based options though, the strike price extends over a range rather than a single price level. As for the difference between turbo options and High/Low options, the difference is their expiry times. Turbo options expiry times range from 30 seconds to300 seconds where as High/Low options expire on an intraday basis. Even though there are only 4 types of option contracts to choose from, HighLow compensate for this deficiency by offering payouts which are higher than the industry standard. For example, their maximum payout is as high as 200%.

For traders who have to be on the move constantly, they do not have to feel left out as HighLow has also made available mobile optimized versions of their web-based platform. These apps are designed specifically for Android and iOS powered devices and can be downloaded from Apple’s App Store and Google Play Store.

HighLow has also distinguished itself from other binary options brokers in the industry though its demo account facility. To date, there are only a handful of binary options brokers in the industry that have taken the initiative to provide a demo version of their trading platform. Even, the available demo accounts are not easily accessible, as they require potential traders to first sign up for a trading account. With HighLow, it is an entirely different story as anyone can freely access the demo account without having to register first.

As for the types of trading accounts which are available at HighLow, the broker have only provided a standard type of trading account. All it takes to open a live trading account is a low minimum deposit of AUD$10 for Australian traders or $/£/€50 for international traders.

Opening a trading account at HighLow has never been easier. To open an account with HighLow, just click on the “Sign-Up” tab located on the top right hand corner of the HighLow homepage. Complete the registration form to create your profile. A promotional offer of $50 “Cash-back” reward will be awarded to you, once you have completed the registration process. It should be noted that the “Cash-back” reward is not a bonus that binary options traders normally receive as a deposit bonus from other brokers in the industry simply for making a deposit. Instead the “Cash-back” reward can only be redeemed through trading.

Unlike deposit bonuses, Cash-back works in a very different manner and is not a 1-to-1 match to your deposit amount. Instead, it matches what you have earned or what you have lost by up to $50. For example, if you make a deposit of $100 and are awarded $50 in cash-back, then say you invest $10 into a trade and lose the invested amount, cash-back will then be topped up by $10 into your trading account to replace what you lost. At this point of time you might say that this is the same as a “risk free” insurance or bonus. However that is not the case, as Cash-back is also applicable when you profit from a trade. Let’s say in the above example, you profited $15 instead of losing that amount. In this case, Cash-back will still top up your account by the amount that you profited, which is $15. The redemption of the Cash-back reward will continue until the whole amount of $50 has been redeemed.

At HighLow, you can withdraw your funds using your credit card, eWallets or bank wire transfer. However, the minimum amount that must be withdrawn must be at least be $50. To initiate the withdrawal process, click on “Withdrawal” from the sub menu found in “My Account”. Specify the amount that you wish to withdraw and then submit your request. Requests which are made before 2 pm on a business day, will be processed on an intraday basis. Take note that the entire withdrawal process will require 2 to 3 business days to complete.

As for their traders’ education, HighLow has provided a library of video tutorials. The short videos are concise and informative, allowing the person who watches them to pick up the key points in the tutorials in a matter of a few minutes. Altogether there are 8 videos with 4 videos covering the trading platform and 4 videos covering how to trade the various option contracts.

From our observations of HighLow, we noted that the broker cannot compare with most of the trading features provided by other brokers in the industry. Nevertheless, this broker deserves serious consideration as they are regulated by ASIC and is transparent in the way it operates.